By

Iain Borner
In today’s digital landscape, data privacy is at the forefront of business concerns. Regulatory requirements, customer trust, and the rising frequency of data breaches have made privacy a key issue for organisations worldwide. At the heart of a company’s privacy efforts is the Chief Privacy Officer (CPO) — a strategic leader responsible for managing and...
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The Strategic Importance of Demonstrating Privacy ROI In today’s data-driven business landscape, privacy has emerged as a critical strategic imperative for organisations of all sizes. As consumers become increasingly conscious of their personal data rights and regulatory bodies tighten privacy laws, companies must prioritise robust privacy programs to maintain customer trust, avoid costly fines, and...
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AI is revolutionising industries, but with innovation comes responsibility. To ensure AI is developed ethically and safely, the EU has introduced the AI Act, a legal framework that balances cutting-edge advancements with essential safeguards.
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The Power of Preference: How Consent Management Systems Like OneTrust Cultivate Customer Trust
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Both the EU and UK GDPR give people the right to access their personal data from data controllers to ensure lawful processing. This request, is known as a DSAR (data subject access request). Failure to respond to DSARs can lead to hefty administrative fines (under the GDPR: £17.5 million or up to 4% of annual...
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Imagine entering a digital space that is inviting yet respectful of your personal boundaries. That’s essentially what a CMP does – it’s like a gatekeeper, ensuring that your digital experience is not only seamless but respectful, considering your personal choices and legal rights. At its core, a CMP is a technology that detects and controls...
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Data privacy has become increasingly important as more personal data is collected and used by organisations. Data privacy maturity refers to an organisation’s overall capability to manage data privacy risks and protect personal information. A mature data privacy program goes beyond basic compliance to embed privacy protections throughout the organisation’s culture, processes, and systems. The...
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Consent is the foundation upon which trust between consumers and businesses is built, serving as a critical element in nurturing long-term customer loyalty. Beyond the regulatory requirements, consumers take into account the level of control they have over their data, meaning businesses can build brand loyalty and increase market share by prioritising user control. In...
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Understandably, most companies have data protection concerns regarding artificial intelligence and a fair few questions around AI potentially exposing personal data, either unintentionally or through a security breach. 
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Data privacy has become a hot topic in recent years, fuelled by high-profile data breaches, privacy scandals, and growing public awareness. However, myths and misconceptions still abound when it comes to how companies should approach data privacy. This article debunks five common data privacy myths that marketers often believe, providing clarity on consumers’ attitudes, legal...
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