Consent Management Services

Consent Management Solutions: Strengthen Customer Trust

Creating personalised user experiences while respecting consumer privacy and user consent is a growing challenge for brands as modern privacy regulations, digital platforms, and tools evolve. Consumers are increasingly becoming privacy-conscious. In response, businesses must increase transparency with data collection and usage, provide choices for consent and marketing preferences, and build trust by enforcing consent downstream into their technology stacks.

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Implementation That Supports Growth

Organisations with Consent and Preference Management systems in place are more likely to report positive increases year on year in engagement rates, customer database size, sales revenue, sign-ups, and opt-in rates.

At The Data Privacy Group, we implement Consent Management solutions that provide comprehensive systems for capturing, managing, and maximising consent opt-ins, while automating global compliance with CCPA, GDPR, ePrivacy, DAA Ad Choices and other laws and frameworks across web, mobile, and CTV applications.

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Cookie Consent & Preference Management

Ensure compliance with GDPR and privacy laws

All too often, badly implemented cookie consent management solutions with poor integration result in a drop in website traffic resulting in a corresponding drop in top-line revenue. We have seen companies with reductions in traffic of between 20% and 50% following the completion of their traditional cookie consent project.

Our cookie consent services help create a globally aware framework designed to engage users and get their consent only when needed. For our customers that came to us because they were experiencing reductions in traffic, we were able, in some cases, to bring the recorded traffic levels back up to 97% of their previous levels.

Through our management and support option we ensure the system is updated as needed, to ensure compliance, without the need for website modifications by your web developers. The Data Privacy Group is your trusted partner that keeps you ahead of the global regulators without risking business critical insights.

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TDPG – Refreshed assets – 900 x 600 (600 x 900 px)

Ensure Seamless Compliance

Our consent management services enable you to automate consent collection, enhance user trust and stay compliant.

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Consent Management FAQs

How can mobile app providers ensure valid consent for data processing?

To process personal data via a mobile app, the app provider, acting as the data controller, must have a valid legal basis. For many organisations, this means obtaining freely given and informed consent from the user, which should be documented to demonstrate compliance. Our Mobile App Consent solutions help organisations collect and document valid consent through flexible methods within their applications, maintain a database of consent receipts, and synchronise consent records across systems. Additionally, we provide real-time marketing dashboards and metrics, enabling a clear understanding of your consent program’s effectiveness and helping publishers remain compliant with targeted advertising and other data processing requirements.

What features do mobile app consent solutions offer?

Our mobile app consent solutions include:

Flexible methods for collecting consent within your application
A maintained database of consent receipts
Real-time marketing dashboards and metrics to assess consent program effectiveness
Synchronisation of consent records across various technology systems
Compliance support for targeted advertising and data processing requirements

How can I improve consent rates on my website or mobile app?

The challenge for website and mobile app developers is to design UX that delivers engaging digital experiences while maximising opt-in rates. At The Data Privacy Group, we offer a Consent Rate Optimisation solution that allows you to personalise user experiences while respecting consumer privacy and reducing consent fatigue. Our consultants work with you to experiment with template designs through A/B testing, identify the most effective variants, and measure consent rates using detailed dashboards. This iterative process helps you optimise opt-ins and ensure a compliant, personalised user experience.

What strategies do you use to optimise consent rates?

Our Consent Management Consultants will help you:

Use A/B testing to experiment with colours, layouts, and text to determine high-conversion designs
Deploy winning templates across one or multiple sites
Measure and view consent rates in real-time dashboards for insights
Tailor specific templates for website visitors or mobile app users based on behaviour and content

Enhance User Confidence with Clear Consent Practices

At The Data Privacy Group, we understand that effective consent management is essential for building customer trust and maintaining compliance. We offer tailored consent management solutions that help you collect, manage, and document user consent across digital platforms, ensuring alignment with global privacy standards. Our experts guide you through consent optimisation, data handling practices, and regulatory compliance, providing a transparent and user-friendly experience. With offices in the UK, Spain, and the USA, we support businesses worldwide in navigating complex privacy regulations, helping you turn compliance challenges into strategic advantages.

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