Posts in CCPA
The Evolution of State Consumer Privacy Laws

It’s hard to deny that the example set by Europe’s General Data Protection Regulation (GDPR) has provided an urgent incentive for U.S. states to provide appropriate protections for its own citizens.

As we approach the final quarter of 2019, and with still no concrete signs of a Federal privacy law on the horizon, several states are busily working on the enactment of their own consumer privacy laws.

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CCPA Readiness Similar to GDPR?

Fortunately for businesses that are covered by the California Consumer Protection Act, fair warning has already been given that, although the CCPA comes into effect on January 1, 2020, the actual enforcement of the Act will not begin until July 1, 2020 – in effect providing an unstated “period of grace” of six months for affected organizations to get their act together.

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MARKETING: Gaining and retaining consumer trust in a privacy-centric world?

As the debate about a federal privacy law versus state-level laws reaches fever pitch, and consumers become increasingly concerned about their privacy, we look at the impact of data privacy on marketers, as they look to protect and grow brands, while complying with strict privacy policies.

However, the smart marketing companies are not just exploring preemptive ways of avoiding trouble, they are also looking to create a genuinely pleasing and trusted experience for their target customers.

So, how can compliance and technology help marketers to gain a competitive edge, while building (and retaining) consumer trust?

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Evolution of the CCPA and how the latest amendments could impact marketers

If you think the California Consumer Privacy Act is in a state of perpetual mutation, you are not alone. The latest round of amendments are now meandering through the California State Assembly, and if passed, will either provide some welcome clarification, …or make the CCPA even more baffling.

Several bills are awaiting a Senate vote, having already made it through the California Assembly Appropriations Committee, while others are still languishing in the line-up for committee approval.

In this post we take a brief look at the 8 primary CCPA amendments currently on the docket:

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Federal privacy law: Hearings continue as CCPA and GDPR discussed

Once again, data privacy was hot on the agenda this week, as the Senate Committee on Banking, Housing, and Urban Affairs met on Tuesday for the first of two privacy-related hearings scheduled this week.

As Congress continues to move at a snail’s pace towards the creation of a federal consumer privacy law, critics complain that, yet again, old ground is being covered, judging by the testimonies offered by some senators.

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California: CCPA - Not about employees?

Following our recent post concerning numerous claims that the California Consumer Privacy Act (CCPA) is “vague” and “confusing”, we find there is yet another aspect of the new law, which appears to be in need of some clarification.

Up until recently, many organizations that are preparing for CCPA compliance, have held the belief that personal information about employees is subject to the new privacy regulation.

However, the CCPA may not apply to employers’ HR data at all.

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Many businesses still clueless concerning CCPA

New research has shone a spotlight on the desperate need to create greater awareness of the looming California Consumer Privacy Act (CCPA).

The resulting report has exposed a worrying gap in the understanding and implications of the impending data privacy law, which will affect any company that provides products and/or services to consumers and businesses located in the state of California, regardless of where that company is located.

If your business serves customers in the state of California, this article and report provides crucial reading. 

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CCPA: Businesses want to be compliant. They just need to know how.

The importance of safeguarding consumers’ personal information is universally acknowledged. However, some critics of the California Consumer Privacy Act (CCPA) suggest that the Act merely serves to threaten businesses with potentially crippling fines and reputational damage. There are also concerns of a potential negative impact on consumers, who could benefit from tech innovation such as new ways to use data to offer personalized services and product recommendations - not to mention the use of free services in return for the collection and processing of their personal data.

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California: Can Facebook really become a privacy-friendly platform?

Would be naive to believe that Mark Zuckerberg built a social network that somehow morphed into what is basically a surveillance system?

Now, Zuckerberg has plans to reshape the company to provide messaging services that serve as “fortresses of privacy”.

Rather than simply being a network that connects people who want to ‘share’ their lives with the multitude, Facebook is aiming to get smaller groups of users to engage in encrypted conversations that cannot be read by Facebook, nor any other outsider.

But is this merely part of an effort to distract government regulators?

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House Hearing dismisses GDPR and CCPA as models for Federal Data Privacy

As lawmakers consider the way forward for federal data privacy legislation, the sense of urgency appears to be ramping up, as states like California and Colorado prepare to launch home-grown consumer privacy laws in 2020.

Moreover, the rise in data breaches and privacy violations by big tech companies is refocusing the conversation in government circles, on the need to protect the personal information of U.S. citizens. Rather ironic, when you consider who knows more about individuals than any other organization.

Nonetheless, Congress continues to discuss and debate how to protect the population from corporate misuse of data and increasing privacy violations, with federal laws and enforcement.

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California: New bill places restrictions on social media companies

A new Bill, introduced on 28 January 2019, will impose liability on social media companies to provide the option for users of their platforms to have all their Personally Identifiable Information (“PII”) permanently deleted from the company’s databases. Consumers’ PII must also be excluded from sale, once the user has closed their account.

The Bill supplements the California Consumer Privacy Act of 2018 (CCPA) but does not change existing obligations under the CCPA. Social Media companies are advised to pay close attention to the Bill as it progresses.

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