Fortunately for businesses that are covered by the California Consumer Protection Act, fair warning has already been given that, although the CCPA comes into effect on January 1, 2020, the actual enforcement of the Act will not begin until July 1, 2020 – in effect providing an unstated “period of grace” of six months for affected organizations to get their act together.Read More
With a laser-like focus on citizens’ privacy rights, the CCPA brings strict controls to the way businesses collect, store, and process the personal information of California residents …Read More
As the debate about a federal privacy law versus state-level laws reaches fever pitch, and consumers become increasingly concerned about their privacy, we look at the impact of data privacy on marketers, as they look to protect and grow brands, while complying with strict privacy policies.
However, the smart marketing companies are not just exploring preemptive ways of avoiding trouble, they are also looking to create a genuinely pleasing and trusted experience for their target customers.
So, how can compliance and technology help marketers to gain a competitive edge, while building (and retaining) consumer trust?Read More