Posts tagged CCPA
California: Privacy Notices under the CCPA spotlight

Transparency is one of the most fundamental aspects of the California Consumer Privacy Act (CCPA). The new regulation introduces vital new consumer rights, as well as strict obligations for businesses to disclose their data gathering operations.

Once the CCPA comes into force in January 2020, there will be increased scrutiny of privacy notices - with a particular focus on the details of a business’s data collection and processing practices.

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MARKETING: Gaining and retaining consumer trust in a privacy-centric world?

As the debate about a federal privacy law versus state-level laws reaches fever pitch, and consumers become increasingly concerned about their privacy, we look at the impact of data privacy on marketers, as they look to protect and grow brands, while complying with strict privacy policies.

However, the smart marketing companies are not just exploring preemptive ways of avoiding trouble, they are also looking to create a genuinely pleasing and trusted experience for their target customers.

So, how can compliance and technology help marketers to gain a competitive edge, while building (and retaining) consumer trust?

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Evolution of the CCPA and how the latest amendments could impact marketers

If you think the California Consumer Privacy Act is in a state of perpetual mutation, you are not alone. The latest round of amendments are now meandering through the California State Assembly, and if passed, will either provide some welcome clarification, …or make the CCPA even more baffling.

Several bills are awaiting a Senate vote, having already made it through the California Assembly Appropriations Committee, while others are still languishing in the line-up for committee approval.

In this post we take a brief look at the 8 primary CCPA amendments currently on the docket:

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Federal privacy law: Hearings continue as CCPA and GDPR discussed

Once again, data privacy was hot on the agenda this week, as the Senate Committee on Banking, Housing, and Urban Affairs met on Tuesday for the first of two privacy-related hearings scheduled this week.

As Congress continues to move at a snail’s pace towards the creation of a federal consumer privacy law, critics complain that, yet again, old ground is being covered, judging by the testimonies offered by some senators.

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California: CCPA - Not about employees?

Following our recent post concerning numerous claims that the California Consumer Privacy Act (CCPA) is “vague” and “confusing”, we find there is yet another aspect of the new law, which appears to be in need of some clarification.

Up until recently, many organizations that are preparing for CCPA compliance, have held the belief that personal information about employees is subject to the new privacy regulation.

However, the CCPA may not apply to employers’ HR data at all.

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Many businesses still clueless concerning CCPA

New research has shone a spotlight on the desperate need to create greater awareness of the looming California Consumer Privacy Act (CCPA).

The resulting report has exposed a worrying gap in the understanding and implications of the impending data privacy law, which will affect any company that provides products and/or services to consumers and businesses located in the state of California, regardless of where that company is located.

If your business serves customers in the state of California, this article and report provides crucial reading. 

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FTC holds 2-day hearing on federal consumer legislation

Last week, the Federal Trade Commission (FTC) held its twelfth Hearing on Competition and Consumer Protection. The theme of the two-day hearing focused on the FTC’s approach to consumer privacy.

In this post we highlight some of the main points discussed during the hearing, what was agreed and disagreed, and consider whether new privacy laws such as the CCPA and the GDPR have any part to play in the formulation of new federal privacy legislation.

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CCPA: Businesses want to be compliant. They just need to know how.

The importance of safeguarding consumers’ personal information is universally acknowledged. However, some critics of the California Consumer Privacy Act (CCPA) suggest that the Act merely serves to threaten businesses with potentially crippling fines and reputational damage. There are also concerns of a potential negative impact on consumers, who could benefit from tech innovation such as new ways to use data to offer personalized services and product recommendations - not to mention the use of free services in return for the collection and processing of their personal data.

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Federal Privacy Law: Congress seeks answers on location tracking consent

At a Committee on the Judiciary hearing on March 12, lawmakers were seeking answers from witnesses on how companies profit from users' personal data. They also want to know whether consumers should be given more choice in the matter, as Congress considers a future federal privacy law.

One of the highlights of the hearing was when Google’s senior privacy counsel, Will DeVries crossed swords with Senator Josh Hawley, R-Mo, over whether users are fully aware of the extent of Google’s use of location tracking.

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House Hearing dismisses GDPR and CCPA as models for Federal Data Privacy

As lawmakers consider the way forward for federal data privacy legislation, the sense of urgency appears to be ramping up, as states like California and Colorado prepare to launch home-grown consumer privacy laws in 2020.

Moreover, the rise in data breaches and privacy violations by big tech companies is refocusing the conversation in government circles, on the need to protect the personal information of U.S. citizens. Rather ironic, when you consider who knows more about individuals than any other organization.

Nonetheless, Congress continues to discuss and debate how to protect the population from corporate misuse of data and increasing privacy violations, with federal laws and enforcement.

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California: New bill places restrictions on social media companies

A new Bill, introduced on 28 January 2019, will impose liability on social media companies to provide the option for users of their platforms to have all their Personally Identifiable Information (“PII”) permanently deleted from the company’s databases. Consumers’ PII must also be excluded from sale, once the user has closed their account.

The Bill supplements the California Consumer Privacy Act of 2018 (CCPA) but does not change existing obligations under the CCPA. Social Media companies are advised to pay close attention to the Bill as it progresses.

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CCPA: Congress’ Model for Data Privacy - or Oblivion?

How often do lawmakers of both sides of the house, businesses and tech industry lobbies totally agree with each other? Well, they certainly appear to be united in their views that this session of Congress could be the best chance in years of passing effective data privacy legislation.

…but that’s not to say it has the best chance of success.

It is widely acknowledged that California’s development of a data privacy law, based on the European Union’s GDPR, has propelled members of Congress forward, to create a federal privacy protection regulation. And certainly, various scandals involving some of Silicon Valley’s biggest tech firms and the misuse of social media during the 2016 election, has given lawmakers the cover to take on tech giants.

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California CCPA: New Rules Governing Businesses with California-based Employees

Is your company located in California? No? Then the California Consumer Privacy Act (CCPA) doesn’t affect you, right? Wrong. CCPA requirements will impact businesses both inside and outside of California.

Continuing our review of the California Consumer Privacy Act, we look at the effect of the CCPA on businesses that employ people who live in California.

The California Consumer Privacy Act was signed into law in June of last year and comes into effect in 2020.

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California Consumer Privacy Act: Part 2 ~ New Rights = New Responsibilities

Here in Part 2, we continue with our ‘bird’s-eye’ view of the California Consumer Privacy Act (CCPA). We examine how the CCPA has followed in the footsteps of the European Union’s General Data Protection Regulation (GDPR), and how California’s new consumer privacy laws are impacting both consumers and businesses in California, and potentially across the U.S.

The CCPA was signed into law in June 2018 and has been heavily influenced by the longer-established GDPR.  Now if your company does not sell goods or services to customers in European Union countries, you probably don’t need to comply with the GDPR. 

But, do not assume that that the CCPA will not affect you just because your company is not situated in California. Here’s what you need to know…

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California Consumer Privacy Act: Part 1 ~ What do you THINK you know?

Your company is not located in California. So, the California Consumer Privacy Act (CCPA) will not affect you, right? Wrong. CCPA requirements will impact businesses both inside and outside of California.

The California Consumer Privacy Act was signed into law in June of last year. It is the first U.S. law that follows many characteristics of the European Union’s General Data Protection Regulation (GDPR). If your company supplies products or services to EU customers, it is likely that you have completed the challenging task of complying with the GDPR. Or maybe you are still in the process of achieving GDPR compliance?

Well, here’s the bombshell. Do not assume that that the CCPA will not affect you, just because your company is not situated in California. Here’s what you need to know…

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Data privacy discussions in Congress getting hotter!

It’s January 2019 and the long-awaited privacy and data protection rights ‘discussions’ are looming large in Congress. What will be the outcome of each topic up for debate? And what influences will be brought to bear, as powerful commercial players with a vested interest prepare to join the fray.

Tech giants Facebook and Google, who already have previous battle experience with Europe’s General Data Protection Regulation (GDPR) are busy hiring more lobbyists and public relations gurus. What do they hope to achieve? Possibly to scupper efforts to protect American consumers, while also pre-empting the new California Consumer Privacy Act (CCPA) before it is enacted in 2020?

So, what’s the burning question that increasing numbers of American citizens are asking…?

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