Posts tagged California
Evolution of the CCPA and how the latest amendments could impact marketers

If you think the California Consumer Privacy Act is in a state of perpetual mutation, you are not alone. The latest round of amendments are now meandering through the California State Assembly, and if passed, will either provide some welcome clarification, …or make the CCPA even more baffling.

Several bills are awaiting a Senate vote, having already made it through the California Assembly Appropriations Committee, while others are still languishing in the line-up for committee approval.

In this post we take a brief look at the 8 primary CCPA amendments currently on the docket:

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California: Can Facebook really become a privacy-friendly platform?

Would be naive to believe that Mark Zuckerberg built a social network that somehow morphed into what is basically a surveillance system?

Now, Zuckerberg has plans to reshape the company to provide messaging services that serve as “fortresses of privacy”.

Rather than simply being a network that connects people who want to ‘share’ their lives with the multitude, Facebook is aiming to get smaller groups of users to engage in encrypted conversations that cannot be read by Facebook, nor any other outsider.

But is this merely part of an effort to distract government regulators?

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California: New bill places restrictions on social media companies

A new Bill, introduced on 28 January 2019, will impose liability on social media companies to provide the option for users of their platforms to have all their Personally Identifiable Information (“PII”) permanently deleted from the company’s databases. Consumers’ PII must also be excluded from sale, once the user has closed their account.

The Bill supplements the California Consumer Privacy Act of 2018 (CCPA) but does not change existing obligations under the CCPA. Social Media companies are advised to pay close attention to the Bill as it progresses.

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AG Announces $935,000 Settlement over Personal Information Breach

California’s Attorney General, Xavier Becerra, has recently announced a $935,000 settlement with health insurance company Aetna (“The Company”). In July 2017, the Connecticut-based company mailed out letters to 1,991 Californians, visibly revealing that the recipients were taking medication for HIV.

According to a news release issued by the Attorney General’s Office, the “incredibly sensitive information” was visible through an enlarged window on envelopes containing the confidential letters.

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