Posts tagged Marketing
Marketing sector coalition pushes for new data privacy law

A new coalition group called Privacy for America, has been set up by four U.S. advertising trade groups are calling for strong, nationwide data protection for all American citizens.

The group is lobbying Congress to ensure federal online privacy legislation is not as strict as the California Consumer Privacy Act (CCPA), which is due to come into effect in January 2020.

The group is seeking to create a new criterion for data privacy and responsible data use. It wants a national law that favors the interests of the consumer and makes peoples' personal information less vulnerable to breach and misuse, as well as clearly defined prohibited data practices.

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