At its core, effective consent and preference management puts user choice first, allowing individuals to decide not only whether their data is shared, but how it is used — from marketing communications and personalised services to analytics. Modern consent goes far beyond a simple “accept or decline”, offering granular preference controls that improve transparency, build trust, reduce legal and compliance risk across jurisdictions, and support higher opt-in rates through a better user experience. Crucially, this approach delivers more accurate first-party data while respecting user choice, making consent strategy not just a technical requirement, but a genuine business differentiator in a privacy-first world.

Collect, manage, and activate consent across every digital touchpoint

OneTrust’s Universal Consent & Preference Management (UCPM) is a flagship capability designed to centralise all consent and preference data in a single system of record. It enables you to collect, store, and manage valid consent from users as they interact with digital services — whether on websites, apps, or other channels — while providing them with a transparent interface to view and update their preferences at any time. This drives compliance with global laws and strengthens trust through clarity and control.

The technical foundation that captures and enforces user consent

The OneTrust Consent Management Platform (CMP) is the backbone technology that captures, signals, and enforces consent across digital touchpoints. It automates discoverability of cookies, trackers, and data collectors; displays compliant consent banners; and integrates with other marketing systems so that user choices are respected across your entire ecosystem. The CMP also logs consent receipts for audit-ready compliance reporting.

OneTrust’s platform isn’t just a consent tool, it’s part of the world’s most widely adopted privacy, security, and governance software suite. Trusted by thousands of organisations globally, OneTrust provides features that support:

• GDPR, UK-GDPR, CCPA/CPRA, LGPD and other global privacy frameworks

• Multi-channel consent capture (web, mobile, OTT/CTV, email, forms)

• Configurable, branded preference centres

• Granular opt-down / opt-out controls

• Audit trails and reporting dashboards

• Integration with CRM, MAP, DMP and CDP systems

This breadth means you can centrally control data privacy while activating consent and preference outcomes across all your customer systems without fragmentation.