Consent is the foundation upon which trust between consumers and businesses is built, serving as a critical element in nurturing long-term customer loyalty. Beyond the regulatory requirements, consumers take into account the level of control they have over their data, meaning businesses can build brand loyalty and increase market share by prioritising user control. In...Read More

Understandably, most companies have data protection concerns regarding artificial intelligence and a fair few questions around AI potentially exposing personal data, either unintentionally or through a security breach. Read More