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Consent is the foundation upon which trust between consumers and businesses is built, serving as a critical element in nurturing long-term customer loyalty. Beyond the regulatory requirements, consumers take into account the level of control they have over their data, meaning businesses can build brand loyalty and increase market share by prioritising user control. In...
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Understandably, most companies have data protection concerns regarding artificial intelligence and a fair few questions around AI potentially exposing personal data, either unintentionally or through a security breach. 
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Data privacy has become a hot topic in recent years, fuelled by high-profile data breaches, privacy scandals, and growing public awareness. However, myths and misconceptions still abound when it comes to how companies should approach data privacy. This article debunks five common data privacy myths that marketers often believe, providing clarity on consumers’ attitudes, legal...
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Data privacy and compliance has become an increasingly critical priority for organisations of all sizes and across all industries. With regulations like GDPR and CCPA reshaping the data privacy landscape, companies now face mounting challenges as they work to achieve and maintain compliance. Stiff fines, reputational risks, and potential loss of consumer trust make compliance...
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Do you know that research shows over 75% of privacy professionals expect their privacy programs to expand in the next 12 months? As data privacy regulations proliferate across the globe, companies are quickly realizing they need robust data privacy management programs in place. This is driving massive growth for solutions like OneTrust to operationalize privacy,...
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In an era of increasing data privacy regulations and the growing need for businesses to protect sensitive information, organisations are turning to advanced privacy management platforms to ensure compliance and mitigate risks effectively. OneTrust, a leading provider in this space, empowers companies to navigate the complex landscape of data privacy with its comprehensive suite of...
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